EU is attractive market for Pakistani fruit and vegetables
date:Feb 28, 2014
he world. According to an estimate, nearly 95pc of total Kinnow production is in Pakistan. This concentration of production makes Kinnow essentially a Pakistani speciality fruit.

In the mainstream market segment, the Pakistani Kinnow has to compete with seedless mandarin and clementine from Spain, Morocco, Argentina and South Africa. Though smaller in average size and harder to peel, mandarins from competitors are claiming a larger market share because of being seedless.

Food safety is the pr
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