date:Feb 28, 2014
The Wendys Co. is full steam ahead on system optimization and brand transformation efforts in 2014.
The fast-food chain said it expects to complete the sale of approximately 415 restaurants by the end of the first quarter for total proceeds of approximately $235 million. Wendys sold 244 restaurants in 2013 and has sold or signed agreements to sell 174 more.
Additionally, the company completed or initiated more than 200 restaurant reimages last year and plans to nearly double the pace in 2014,