date:Feb 28, 2014
012.
We entered the holiday season with a solid plan, including a balanced mix of promotional and marketing activity, Mr. Birnbaum said. Unfortunately, the challenging retail environment during Black Friday and in the weeks immediately following Black Friday reduced expected replenishment orders and triggered retailer requests for additional promotional support. We quickly changed our plans to avoid losing the important holiday window to increase household penetration. As a result, revenue end