date:Feb 28, 2014
e between not one and not two, but three giants, Mr. Birnbaum said. My personal belief is that when disrupting a category with a revolutionary approach, Id rather be David than Goliath.
Gloves off, SodaStream is prepared to fight for market share without overhauling its business model or product development. For starters, the company said it wont price-cut at the expense of its margin to accelerate household penetration in advance of the Keurig Cold launch.
I think that our model by and large