date:Feb 28, 2014
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Tingyi and PepsiCo beverages will be the sole range of drinks sold at the Shanghai park, a Tingyi spokesman said. All three companies declined to put a value on the deal.
The key question for Pepsi is if it can leverage its tie-up with Disney outside the limits of the resort, said Cavender.
If they can do more Disney-themed adverts elsewhere I can see this benefiting them a lot, and the fact Disney switched from Coke to Pepsi here could mean big things for the years ahead in other markets t