date:Jul 12, 2012
Since then, Brumbys Bakery has officially apologized, its managing director Deane Priest has resigned, and the company has released a new advertising and social media campaign to re-assert its good reputation.
The Brumbys Bakery social media campaign appears to have a focus on personalising Brumbys Bakery franchises and separate the individual staff members from the companys recent controversy. Print advertising includes the phrase, Please dont blame the franchisees at your local Brumbys store.