date:Feb 27, 2014
hilip Clarke, chief executive, said the strategy is an acceleration of Tescos work over the last two years and that this is a transitional period for the retailer. He said that Tesco is not attempting to fool anybody with its new pricing strategy.
Tesco reported a 2.4pc decline in like-for-like sales in the run-up to Christmas and has been underperforming its rivals such as Sainsburys but also the discounters Aldi and Lidl. However, in an interview with The Telegraph on Monday, Mr Clarke insist