date:Feb 27, 2014
Speaking at the National Farmers Union annual conference in Birmingham yesterday, King explained with the recent adverse weather conditions and the economic difficulty, the retailer is committed to sourcing closer to home.
King, who is leaving the retailer in July, said: A lot has changed, we now source more British products than ever, yet many things have remained the same such as consumer trust. Consumer trust is crucial to the success of our business and of the UK farming industry.
Together