date:Feb 27, 2014
and ancient grains. As marketers of crackers launch more healthy-ingredient crackers to meet the needs of healthy snackers, the market will grow accordingly, said David Sprinkle, research director for Packaged Facts.
The research company estimated cracker category sales to be in excess of $7 billion in 2013, according to its report Crackers: U.S. market trends.
Mr. Sprinkle also noted that while there is a significant amount of innovation occurring in the cracker category, such mainstay produ