date:Feb 27, 2014
it an ideal area for us to expand, using a grower model similar to our U.S. operations.
Mr. Lovette added Pilgrims Pride chose the state of Veracruz because of its large population, growing chicken consumption in the region and its proximity near a port where feed grains are imported into the country.
We're going to start with live chicken sales first, Mr. Lovette said. We'll build our feed mill and a hatchery, import hatching eggs and then build out our breeder supply there. Then the next ste