date:Feb 26, 2014
of total new product introductions, and it increased for the first time since 2008, Ms. Dornblaser said.
Consumers understand the idea of moderation, Ms. Dornblaser said, citing data that showed 92% of consumers surveyed indicated living a healthy lifestyle is all about moderation, but many have difficulty practicing it.
Most consumers see reduced sodium and sugar content as an important attribute in packaged foods, she said, although taste remained the most important factor, followed by sat