Consumers focus on taste in sweetener choices
date:Feb 26, 2014
he said, followed by sweetness and price, with 32% of those surveyed wanting all natural sweeteners.

Consumers think less sugar means less taste and enjoyment, she said, noting they are concerned about the aftertaste of some high-intensity sweeteners. As a result, she expects to see more sweetener blends on the market.

Among high-intensity sweeteners, sucralose led new product introductions in North America from 2001-13, she said, followed by Ace-K (acesulfame potassium) and aspartame, while A
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