Candy Forecast 2012
date:Apr 01, 2012
STRY

Just as sweets are a go-to category for comfort and indulgence, they are also a magnet for controversy. Here are some of the key industry issues and ways manufacturers and retailers are dealing.

A national focus on health. I think people are re-evaluating their relationship with sweets and sugar because of the obesity crisis, Nielsen says. Theyre looking for an affordable indulgence in smaller quantities. The industry has to convince consumers they can indulge a little bit, make it worth
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