date:Feb 25, 2014
ly off a small base, the total wine, spirits and ready-to-drink (RTD) markets continued to decline.
The positive momentum in the beer market and an early onset summer helped Lion end the year with positive volume and value growth in beer, with particularly strong performances from Corona Extra, Speights Summit and Becks4. Lion said its Made to Match marketing campaign also contributed to the beer rebound by improving consumer appreciation of beer, how to match it with food and by debunking com