date:Feb 24, 2014
Walmart-owned Asda has accused its competitors of using a voucher war to drive traffic over the festive period.
More than 5% of sales by major rivals were given away for free using vouchers, said chief merchandising officer Barry Williams.
The cost is not born by the retailers, it is born by the customer through the price they pay at the checkout, he said.
Rival prices were actually higher as a result, and customers who didnt use vouchers were worse off as a result, said the retail chain.
Th