date:Feb 24, 2014
hem, suggesting and encouraging the development of new products, such as an ice cream mooncake, solely for the Chinese market.
In 2012, the company joined the ATO-organized U.S. pavilion at the China International Cuisine Expo, gaining exposure for their product to the wider restaurant industry, and introducing new products (ice cream sandwiches). The brand was also part of two CSSF-funded ATO retail promotions in 2013. By the end of 2013, total sales for the brand in China reached $2.7 mil