Polish campaign to drive domestic consumption
date:Jul 11, 2012
n.

Wierzbicki explained that the best quality cattle and beef are exported around 78% or 309k MT of the total beef production so it is difficult to find quality beef on the polish market. The crux of the programme has therefore been designed to highlight the characteristics that determine the premium quality of the products, the safety of the meat and its culinary versatility.

He said:The programme will be addressed to consumers (mainly individuals making shopping decisions, inhabitants of
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