Polish campaign to drive domestic consumption
date:Jul 11, 2012
The Polish Beef Cattle Breeders Association (PZPBM) recently received around 825,000 from the European Union to concentrate on its Quality Meat Program (QMP), as part of an EU scheme to support the promotion of EU agricultural products both within and outside the EU.

Jerzy Wierzbicki, president of PZPBM, toldGlobalMeatNews.com:The objective of the programme is to highlight the Quality Meat Program (QMP) certification system, which guarantees the high quality and safety of beef produced. It is
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