date:Feb 21, 2014
tives of Trian, including founding partner and chief executive officer Nelson Peltz, signed a letter sent to Ian M. Cook, president director of PepsiCo, on Feb. 19. The letter said PepsiCo has failed to keep up with the Coca-Cola Co., Atlanta, in beverage innovations. The letter specifically pointed to the Coke Freestyle machine that allows people to customize their beverages with 100-plus flavor options. PepsiCo has yet to launch its version of a Freestyle machine.
This is another example of P