Green Mountain tapping into consumer desires
date:Feb 21, 2014
at currently have a Keurig. And finally, it drives incremental volume profit and value to all constituents along the chain.

Consumer empowerment drives innovation efforts at Green Mountain. Identifying opportunities in other beverage occasions has led the company to evolve beyond its coffee roaster roots. With Keurigs initial launch, options included only black coffee and black tea. Over time, iced coffees, wellness coffees, sweet coffee beverages and cocoas and brew-over-ice coffees and iced t
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