Green Mountain tapping into consumer desires
date:Feb 21, 2014
he No. 1 reason, absent price, is it does not brew a pot or larger size, Mr. Kelley said.

Keurig 2.0 will brew K-Cup single-serve packs as well as K-Carafe packs, which produce 28 oz of coffee, and eventually additional sizes, such as K-Mug packs, he said. Equipped with interactive technology, the machine recognizes the capacity of a pod to produce the optimal brew.

First, it brings new households into our Keurig system, Mr. Kelley said. Second, it drives increased consumption in households th
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