date:Feb 21, 2014
s a different set of consumer needs. The Keurig 2.0, scheduled to launch later this year, offers the option to produce a single cup or full pot of coffee. The insight to brew multiple sizes came from company research: Mr. Kelley said 80% of households use traditional coffee-making methods instead of single-cup brewing, and in households with Keurig machines, a fourth of coffee is made via another method, such as traditional drip.
When you ask a consumer, why have you not yet bought a Keurig?, t