Green Mountain tapping into consumer desires
date:Feb 21, 2014
yrup represented other priorities for the platform.

And we had to do all of this within the space constraints and the rough dollar range that weve learned is very, very important to consumers in their home and on their counters in their kitchen, Mr. Kelley said. That means about the same size as a Keurig and roughly the same price.

Offering multiple, large-scale brands also was a must, as an important component of the companys hot system.

And so, with Keurig Cold, we will now be able to fresh
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