Green Mountain tapping into consumer desires
date:Feb 21, 2014
what the consumer issue predominantly is the difficulty of shopping and lugging home large bottles or can packs, and then not having room to store them, said Brian Kelley, president and chief executive officer. The most important piece, (consumers) told us, was the multi-choice of brands, that I now have the ability to have all the brands for my family in my home and have the ability to brew them singly and freshly without having to open a large container that may not get used for a bit.

A thir
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