date:Feb 21, 2014
With Keurig Cold and Keurig 2.0, Green Mountain Coffee Roasters is tapping into specific consumer needs.
The Waterbury, Vt.-based company discussed its two forthcoming home beverage systems during a Feb. 19 presentation at the Consumer Analyst Group of New York conference in Boca Raton.
Keurig Cold, the product of a strategic partnership with the Coca-Cola Co., Atlanta, was designed to offer convenience, choice and a fresher alternative to traditional bottled beverages.
With the Cold system,