date:Feb 21, 2014
; an online prize draw won't change my mind, the Shanghai resident said.
Still, in January alone, users re-posted its Weibo campaign messages over four million times, in the hope of being chosen in a draw for prizes including diamond-studded brooches or iPad tablet computers, according to a Reuters analysis.
At the same time, messages about Dumex that were not campaign-related tripled to 2.6 million in January compared to November, while those mentioning other international brands that were af