date:Feb 21, 2014
remium, the Mengniu deal and Danone's aggressive online campaign to promote its Dumex milk powder brand show the world's largest yoghurt maker is determined to convince shoppers and investors alike it can make large profits in China after a string of failed tieups there.
A breakthrough remains some way off: Danone has a 0.5 percent share of China's dairy market, according to Euromonitor, and for some customers, its brand remains tarnished. The Paris-based company is just one of a string of fore