date:Feb 20, 2014
o produce another $1 billion in savings by 2016, much of which would be reinvested into marketing.
We know our business responds to marketing, Kent said in a call with reporters. While some jobs may be lost as a result of the cost cuts, he noted that other jobs might be created.
We see many reasons to believe we can accelerate our growth. We are committed to accelerating marketing investments in our brands, further advancing our innovation strategies and maximizing productivity and reinvestmen