date:Feb 20, 2014
ory. According to the company, the healthy spreads category accounts for 22% of all butters and spreads and Flora pro.activ is a key player within this. Flora pro-activ is the UKs number one cholesterol-lowering spread and it accounts for more than 4.1% of the Butters and Spreads category, worth 49m annually, the company said.
Health and taste are key drivers of the Butters Spreads category, said senior category manager for Chilled Food at Unilever, Adrian Adams. However, shoppers are increasi