date:Feb 20, 2014
cessful, says Cowland, the focus should be on those markets where reduced sugar variants of the aforementioned categories - soft drinks and more specifically seen in carbonates, flavoured bottled water, fruit/vegetable juice and RTD tea - are widely consumed.
Manufacturers should, she says, also look to those markets which already have a high consumption of reduced-sugar beverages. It is, according to Cowland, evident that to some extent this strategy has already been adopted by manufacturers s