date:Feb 20, 2014
According to a blog post by Euromonitor analyst Diana Cowland, stevia has fast gained presence as the first sweetener from a natural source. In January 2014 a new health and wellness report was published which explores stevia-related innovation in 2013, highlights technological advances such as further reducing sugar content of beverages to 50% and analyses stevias potential as a weight management ingredient.
In order for manufacturers looking to reformulate their products with stevia to be suc