date:Feb 20, 2014
they are higher margin than our entrees.
While traditional marketing still works for ConAgras key brands of Pam, Reddi-wip, Hunts and Marie Callenders, the company said a more effective approach for reaching todays shopper happens in the store at the moment of decision-making. Occasion-based promotions, competitive pricing, product placement and packaging figure largely into ConAgras retail strategy.
Packaging, graphics, and functionality plays a big role in being perfect at retail, because it