ConAgra seeking healthier sales for Healthy Choice
date:Feb 20, 2014
d promotion. ConAgra is reshaping the Healthy Choice brand by discontinuing weaker stock-keeping units and rebuilding the line around its Caf Steamers products.

Specifically for the Healthy Choice turnaround, were getting focused on getting the right product on the shelf, Mr. Rodkin said. Our Caf Steamers have been a terrific performer for us since being introduced five years ago. They are unique in the frozen aisle with the tray-in-tray format, which delivers very clear, superior quality, and
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