date:Feb 20, 2014
ntation at the Consumer Analyst Group of New York conference in Boca Raton. And, frankly, it hasnt worked.
Healthy Choice, for example, has suffered a drop in sales as the frozen single-serve meal category continues to cool. Instead of investing to attract new demographics to the brand, ConAgra aims to drive more profitable purchases from baby boomers, who represent more than 60% of the categorys volume.
Another course correction strategy concentrates on four Ps: price, packaging, placement an