date:Feb 20, 2014
Nespresso is launching a new large-cup coffee system in the US and Canada, aiming to secure a major segment of a market worth some $5bn each year in the US alone.
The new VertuoLine system, the result of almost a decade of research, has been designed to meet the tastes and preferences of the North American consumer, creating an American-style large-cup coffee as well as the authentic European espressos for which the brand is famous.
Revolutionising coffee
VertuoLine will be a game changer and