Darrell Lea plunges into administration and seeks buyer
date:Jul 11, 2012
arrell Lea commands a 1.6% share of the US $4bn Australian confectionery market, according to data from Euromonitor International

The market, which is expected to grow around 5% this year, is led by Mars. Cadbury is next largest player, while local manufacturerNatural Confectionery holds third place.

Initial interest and employment status

In March this year, Darrell Lea complained that a large share Easter profits, whichtotalledalmost $360m in 2010, was heading straight overseas and bypassing
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