date:Feb 19, 2014
Ireland for over a year now. It has been fighting its German rivals with pledges to match prices, but well over 400m was wiped from the group's sales in Ireland last year. Last month, the Irish Independent revealed that Tesco had poached a senior executive from Aldi's Irish arm to join its ranks.
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Mark Thompson, business unit director at Kantar, said that SuperValu had continued to increase its share of the market despite challenging conditions. He said that the chain's increased promine