date:Feb 19, 2014
aster brand in China, which underscored the company's deep commitment to China, as well as the importance of the market in Hershey's global growth plans. The new brand will be supported by a robust integrated marketing campaign with the slogan New Lancaster Soft Crmes. Caramel Reimagined, including a television advertisement, which began airing on Monday, February 17, as well as year-long sampling.