date:Feb 19, 2014
e and cost allocation and improved utilization of its global marketing network.
Fourth, the company plans to improve point-of-sale execution.
As you know, execution in the global marketplace is about doing many common things uncommonly well and doing them in an aligned way across our great system, Mr. Kent said. It is about presenting our brands in the right package, in the right outlet, in the right channel, at the right price, and within an arms reach of our consumers. This is why we're call