date:Feb 19, 2014
Plans include extending a winning approach in juices to other categories.
This effort involves re-examining every stage of a beverages lifecycle and developing category-specific plans that balance organic growth innovation and acquisitions, Mr. Kent said.
Coca-Colas third priority is increasing media investments by maximizing productivity. To increase brand investments by up to $1 billion by 2016, the company is generating savings from supply chain optimization, system standardization, resourc