date:Feb 19, 2014
l marketing community is laser-focused on doing their best work while reallocating resources to the most impactful campaigns and mediums.
Driven by weakness in diet drinks, Coca-Colas sparkling beverage volume in North America slid 2% in fiscal 2013.
We have implemented a multi-faceted approach to address category headwinds and the various misperceptions that fuel them, Mr. Kent said. This effort is targeting both obesity and ingredient concerns and increased aggressive sweetener innovation, t