date:Feb 19, 2014
Five strategic priorities guide the Coca-Cola Co. in restoring momentum within a challenged category.
First, the company aims to accelerate sparkling beverage growth, led by its flagship brand.
Indeed, in many markets around the world, (the) brand Coca-Cola remains magical, but we need to work even harder to enhance the romance of the brand in every market around the world, said Muhtar Kent, chairman and chief executive officer, during a Feb. 18 earnings call with financial analysts. Our globa