German grocers push upmarket in cut-throat retail race
date:Feb 18, 2014
will grow at least 2 percent in 2014 after a 2.7 percent rise in 2013 - the fastest rate in five years - boosted by price rises. But retailers have a way to go to improve the shopping experience, with 59 percent of customers dissatisfied with the service they receive, according to a Porsche Consulting study.

The shift, which GfK says led discounters to hike prices by 3.3 percent last year, has actually created opportunities at the super-budget end of the market. Metro's Real out-of-town hyperma
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