date:Feb 18, 2014
The German grocery market, long dominated by discounters such as Aldi ALDIEI.UL and Lidl, is undergoing a makeover as shoppers demand more upmarket products.
Run down after years trying to match discounters on price, mid-market supermarkets Edeka and Rewe, as well as their listed rival Metro (MEOG.DE), have changed strategy and are investing billions of Euro to bring their produce and stores up to a level taken for granted in countries like Britain and France.
And faced with Amazon (AMZN.O) ai