Fruit-Fulls a focus of Smucker’s simple-label strategy
date:Feb 17, 2014
but strong performance of Crisco products helped offset softness elsewhere.

In the International, Foodservice and Natural Foods segment, profit declined 10%, reflecting a trade spending accrual adjustment, lost profit on the exited food service business and increased marketing expenses. Segment sales declined 6%, driven by exited portions of Smuckers hot beverage business and Uncrustables frozen sandwiches for food service, as well as an unfavorable sales mix.
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