date:Feb 14, 2014
ers and occasions back to the category.
The repeat rates on the platform are strong nearly three times higher than trial rates telling us that once a consumer tries the product, they will come back for more, Mr. Young said. Based on these learnings, we will focus our 2014 efforts on consumer education and awareness to drive trial of products, and our new media campaign does just that.
A reduced-calorie tea from Snapple also is being tested across several markets.
Consumers have told us they