date:Feb 14, 2014
Dr Pepper Snapple Group, Inc. hopes to sweeten soft drink sales by adding less sugar.
Following a successful rollout of its TEN platform of 10-calorie sodas, the company has developed a line of 60-calorie versions of some of its brands, sweetened with a proprietary blend of stevia and sugar. Positioned as a natural beverage line, the products will be tested in select markets this year.
We hear what people are telling us they want natural, said Larry Young, president and chief executive office