date:Feb 13, 2014
5.5 percent to 7 percent.
That is below the 8 percent growth rate Whole Foods investors have been used to in recent years and which long made the retailer a Wall Street darling.
Whole Foods has had to match prices of rivals as a growing number of retailers, including Kroger Co, Costco Wholesale Corp, Target Corp and even Wal-Mart Stores Inc have increased offerings of fresh and organic food, pressuring the grocer.
In November, Whole Foods lowered its 2014 sales outlook and blamed the price c