date:Feb 12, 2014
rity measures and many have responded with price cuts.
In recent years, Leclerc's market share has been increasing at the expense of rivals, and notably Carrefour, Europe's largest retailer, which has been striving to improve its price image among shoppers.
Carrefour, which has been cutting costs, revamping stores, and improving price competitiveness in France, where it makes 46 percent of group sales, however retained its market share lead in 2013 at 20.3 percent, Kantar Research data have sh