date:Feb 12, 2014
ncreased customer trust.
Anecdotally, the companies we deal with who are experiencing the strongest growth are not the giants; they are the smaller, more entrepreneurial firms who have realised there is a discount boom and are using the flexibility afforded by their size to respond to it in a clever way.
When asked why they shopped in independent discounters, 56.19% of customers said the shopping experience has become better, while 53.32% argued the products the shops sell are becoming better